From One Fearless Debut to Another

With a final wave of the checkered flag last weekend, Austin’s Circuit of the Americas celebrated the all-out success that was their historic F1 debut. But for TEDxAustin, the race is officially on: our fourth annual event will make its own debut at COTA on February 9, 2013, in the form of TEDxAustin: FearLess.

And we’re a match made in big-idea-fueled heaven.

Like TEDxAustin, Circuit of the Americas aims to serve as a global host and platform for innovation and inspiration. And they’re leading by example. Beyond the thrill of the racetrack and throngs of international F1 fans, COTA is a cutting-edge venue designed around the killer combo of technology, entertainment and design. (A 1-2-3 punch we’re partial to.) Already, our own design team is gearing up to reimagine the space as an immersive expression of FearLess.

Another idea-worth-spreading turned idea-in-action is COTA’s approach to environmental impact. The venue stands as the first purpose-built Formula One™ racing facility to become a member of the Green Sports Alliance. This non-profit organization is made up of more than 40 professional and collegiate sports teams and nearly 90 sports venues with a mission to help enhance their environmental performance. We can’t (okay, won’t) reveal everything we’ve got planned for our own FearLess event, but you’ll see an emphasis on the kind of heightened awareness and action we can all take to honor the resources we’re all so fortunate to have.

This being Austin, we’re also partial to entrepreneurial spirit. And at its heart, COTA is a 400-million dollar startup. The kind of grit and gumption it took to transform a barren plot of land just outside of Austin into a global showpiece – that’s the kind of leading-by-vision success story we can’t help but celebrate. It was just a few short years ago that TEDxAustin was an idea being incubated in a small office on East 5th, and we’re grateful every day for the kind of support we’ve received from the city we’re so very proud to call home. And so honored to share with the world via an event livestream and a growing library of TEDxAustin talks and videos.

As we shift into high gear toward planning our own debut at Circuit of the Americas, we hope you’ll apply to attend TEDxAustin: FearLess on February 9, 2013. (You’ll want to step on it – the deadline to apply is NOV. 25!)

Congratulations once again to Circuit of the Americas, the city of Austin, and all of you who put the ultimate vroom-vroom in all we do.

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